The price of genuine products is defined by the amount of copies the publishers believe they will sell. If all people just use illegal copies, the publishers have to calculate with smaller amount of sales, therefore the prices will raise. Otherwise the local publisher could not cover the costs of localization and publishing.
On the other hand it is also possible to watch the content for a lower price on official video-on-demand streaming services. A list of such sites can be found here:
get-animes.com (Japanese Animes),
get-dramas.com (Asian Dramas, Variety Shows and Movies).
If these legitimate sites are supported, profits can increase for the producers of the original content. This alternative way of watching content should be promoted now to ensure continued production of high-quality and legal worldwide distribution.